Bannon, Carlson and... Liz Truss? A Look Inside the One-Time PM's Attempt for the Maga Movement

Britain's shortest-serving prime minister, launched the premiere of her YouTube show with a promise to reveal "malicious actors" working to weaken the UK, United States and European nations. She stated she would uncover how an "international network of progressives operate to subvert the democratic process and the public's choice."

"Our focus will be on the Trump revolution and see how it can be replicated in Britain," the former PM stated. "We'll be talking to the prominent voices of the Maga movement."

Prior to the program's debut, there was a strong advocate. "This represents the dawn of a sort of transformation," remarked John Solomon. The right-leaning Just the News will carry the former prime minister's new broadcasts.

Building Connections in the Conservative Media Landscape

UK-based allies, including a counselor supportive of Reform, played a role in her set up the Truss's program. The production is adequate, if somewhat rudimentary. The show has attracted 10,000 subscribers in her debut week and her first episode garnered 67,000 views in that timeframe.

This marks a modest start, but in making common cause with the journalist, the former PM is being entering a established conservative ecosystem generating and disseminating Make America Great Again themes. Its obsessions involve alleged censorship by the established press and a aim to eradicate a conspiratorial 'deep state' – a force that the ex-PM holds responsible for the abrupt termination of her short and troubled leadership.

"Just the News is not well-known past the pro-Trump media sphere, but it does have gravitas there, mostly due to its founder, who offers opinions on pro-Trump shows like Bannon's 'War Room' podcast and has even interviewed Donald Trump," said Alex Hinton, who has extensively researched the Maga movement.

A Divisive Associate

Truss's attempt to transplant Maga media to Britain has pushed her closer to contentious individuals such as John Solomon.

He founded his media outlet in the wake of backlash when allegations surfaced of promoting false stories about Joe Biden's anticorruption effort in Ukraine, as well as disputed reports about one-time diplomat to Ukraine.

These allegations were repeated throughout the pro-Trump media, with Solomon appearing as a frequent visitor on the widely-watched Fox News program. Donald Trump boosted his stories.

Solomon made the allegations regarding Ukraine in a series of columns for the outlet The Hill, where he was moved to a columnist role when staffers raised concerns regarding his reporting. These reports were pivotal in the then-president's request for the Ukrainian government to look into the Bidens in 2019. Those demands culminated in impeachment charges against Trump. The Senate later found not guilty the then-president.

Weeks after Solomon left the newspaper in late 2019, the news organization stated it was conducting a examination of his reporting relating to Ukraine. It found Solomon had cited questionable informants and said he "failed to identify important details about main Ukrainian informants, including the reality that they had been formally accused or were under investigation."

Becoming Part of the Sphere

The journalist's personal media appearances are a sign of the right-wing media network Truss is joining. He talked about his support for Truss's project on a broadcast he helps run on the conservative cable network, a rightwing cable channel that is the base for the Maga influencer Steve Bannon and on which commentator Tucker Carlson also is seen. She has already interviewed Steve Bannon on a debut installment.

In linking up with this media figure, Truss has become a minor player in a extensive web of right-wing publications that frequently cross-promote stories.

The journalist's broadcasts have often featured individuals such as Mike Benz, a political voice whose criticism of the foreign aid agency was used by the tech billionaire as justification for dismantling the international development organization.

An International Strategy

While the former PM's unnatural presentation and political travails have invited ridicule within the UK, some US observers are taking seriously her attempts to reinvent herself as a British branch of the pro-Trump media ecosystem.

"It is necessary to treat people like Truss as significant, even if you may not want to interpret them word-for-word," commented Rob Flaherty, who worked in the Biden White House.

"Observers witnessed how in 2024 the former president leveraged that alternative press to get his message out. Undoubtedly that ecosystem transmits and affects discourse abroad. It appears relatively clear to me that the circumstances in the UK are similar to what allowed this alternative media ecosystem to flourish in America."

Professor Alan Finlayson, said the internet-based conservative network was already exerting influence in the United Kingdom.

"The internet transcends national boundaries," Finlayson remarked. "There exists a sort of environment within which content circulates – on occasion taking an extreme form and sometimes less so – but which is interlinked."

The academic said the expansion of the internet-based right wing in the United Kingdom recently meant the "potential to have a growing impact is considerable."

A Transatlantic Ambition

"Both Truss and Nigel Farage in the recent past were featured at the CPAC, where I watched as they hit Maga talking points before the {king of Maga|

Gabrielle Zavala
Gabrielle Zavala

A seasoned sports journalist with over a decade of experience covering major leagues worldwide.